The Use of Databases:

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1. Internal databases – records owned by the Client, which can be used for marketing activities.
2. External databases – purchase of databases from external providers according to criteria arranged with the Client.
3. Database collection – research and record collection, e.g. on the Internet – in competitions or other initiatives asking the participants to fill out a questionnaire. Each procedure of database collection using questionnaires is conducted according to a form arranged with the Client.