Segmentation

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Segmentation of selected records according to specific criteria.
Our strategic department conducts a detailed analysis of the purchased or provided databases. Next, according to Client's expectations, it performs a segmentation of the records, creating the basis for a creative brief. Based on the identified segments, we prepare specific messages, most accurately tailored to the target group. We cooperate with the best strategists on the Polish market – being aware that their knowledge and experience are the key elements of effective, personalized communication.​